Last night, Elephant Sounds were lucky enough to experience the Dolby Atmos suite at the Dolby headquarters in London. It's a rapidly expanding area and has really changed the playing field in terms of what sound designers can achieve for games and films. With the technology that Dolby has developed through it's atmos theatres, it's revolutionised the sonic experience that you can get from a movie theatre.
Guy Hawley, Senior Director, Cinema Sales and Services at Dolby Laboratories was kind enough to answer some questions about it.
1/ How many cinemas currently in the UK are fitted with a Dolby Atmos suite?
There are currently 11 Dolby Atmos screens in the UK and two in Ireland. Introduced in April 2012, Dolby Atmos has been adopted by exhibitors around the world. More than 650 Dolby Atmos screens have been installed or committed to in more than 40 countries with more than 150 exhibitor partners.
2/ How many postproduction facilities at the moment are fitted with the new Dolby Atmos suite?
The post-production community has responded really well to the new technology. Today there are more than 40 digital cinema mastering and duplication facilities and more than 55 sound mixing facilities equipped to support Dolby Atmos worldwide.
3/ How many UK cinemas will have Dolby Atmos installed by this time 2015 in your estimation?
While we can’t share predictions, we expect to see the success and momentum for Dolby Atmos to continue. Dolby Atmos has been embraced by all the major Hollywood studios, seven Academy Award winning directors, and 16 Academy Award winning sound mixers, among others.
4/ How long did it take you to develop the Dolby Atmos technology?
We’ve based our technology on years of research into how humans actually perceive and process sound. Dolby Atmos was developed in close collaboration with filmmakers and sound teams, who were consulted in its creation and who appreciate the creative expression that Dolby Atmos allows.
5/ How do you think Dolby Atmos adds to the cinema experience?
Dolby Atmos gives filmmakers and sound experts the creative freedom to place or move sounds anywhere in the theatre, including overhead. With Dolby Atmos, sound comes alive from all directions. This creates a soundfield so realistic that film audiences feel as if they are a part of the action and in the film itself, not just watching it. Even quiet and subtle scenes have a heightened sense of realism.
For the latest list of Dolby Atmos titles, visit http://www.dolby.com/us/en/experience/dolby-atmos/movies.html
To learn more about Dolby Atmos, visit http://www.dolby.com/us/en/cinema/index.html
This blog comes to you in conjunction with @3DtheFuture
Guy Hawley, Senior Director, Cinema Sales and Services at Dolby Laboratories was kind enough to answer some questions about it.
1/ How many cinemas currently in the UK are fitted with a Dolby Atmos suite?
There are currently 11 Dolby Atmos screens in the UK and two in Ireland. Introduced in April 2012, Dolby Atmos has been adopted by exhibitors around the world. More than 650 Dolby Atmos screens have been installed or committed to in more than 40 countries with more than 150 exhibitor partners.
2/ How many postproduction facilities at the moment are fitted with the new Dolby Atmos suite?
The post-production community has responded really well to the new technology. Today there are more than 40 digital cinema mastering and duplication facilities and more than 55 sound mixing facilities equipped to support Dolby Atmos worldwide.
3/ How many UK cinemas will have Dolby Atmos installed by this time 2015 in your estimation?
While we can’t share predictions, we expect to see the success and momentum for Dolby Atmos to continue. Dolby Atmos has been embraced by all the major Hollywood studios, seven Academy Award winning directors, and 16 Academy Award winning sound mixers, among others.
4/ How long did it take you to develop the Dolby Atmos technology?
We’ve based our technology on years of research into how humans actually perceive and process sound. Dolby Atmos was developed in close collaboration with filmmakers and sound teams, who were consulted in its creation and who appreciate the creative expression that Dolby Atmos allows.
5/ How do you think Dolby Atmos adds to the cinema experience?
Dolby Atmos gives filmmakers and sound experts the creative freedom to place or move sounds anywhere in the theatre, including overhead. With Dolby Atmos, sound comes alive from all directions. This creates a soundfield so realistic that film audiences feel as if they are a part of the action and in the film itself, not just watching it. Even quiet and subtle scenes have a heightened sense of realism.
For the latest list of Dolby Atmos titles, visit http://www.dolby.com/us/en/experience/dolby-atmos/movies.html
To learn more about Dolby Atmos, visit http://www.dolby.com/us/en/cinema/index.html
This blog comes to you in conjunction with @3DtheFuture
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